Nissan has announced an ambitious plan to fully electrify its range in Europe by 2030. From now on, every new Nissan model introduced in Europe will represent a strong commitment to sustainability by being completely powered by electricity.
This initiative, anticipating other manufacturers, coincides with two important anniversaries for the company. Namely, the 20th anniversary of Nissan Design Europe (NDE) and the 35th anniversary of the Nissan Technical Centre Europe (NTCE).
The celebrations were the setting for the launch of the Nissan Concept 20-23, which clearly represents the company’s ambitions in electrification.
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The ambitious plan for 2030
In a major announcement within its Ambition 2030 plan, Nissan is preparing to launch 27 new electrified models globally by 2030, 19 of which will be all-electric. For Europe, two electric models have already been confirmed. A compact sedan set to replace the Micra and a vehicle that will be produced at the Sunderland plant as part of the £1 billion “EV36Zero” project.
In addition, Nissan is making significant progress in the development of solid-state batteries (ASSB). Which are expected to reduce costs by 65 percent and charging times to one-third of current batteries.
The first Nissan cars with ASSB technology are expected to debut on the market in 2028. With an estimated battery cost of $75 per kWh, with the goal of reducing it further to $65 per kWh in subsequent years, approaching cost parity between electric and gasoline-powered vehicles.
This advancement in solid-state batteries promises to make electric vehicles more affordable and easier to operate. Thus paving the way for wider deployment of this technology.
Pioneering the electrification of the European market
Nissan has achieved a significant milestone by selling more than one million electric vehicles worldwide, with about one-third of them sold in Europe. Nissan’s range in Europe has been fully electrified since 2022.
This, thanks to the introduction of e-POWER technology in models such as the Qashqai and X-Trail, along with the new Ariya vehicles, a fully electric crossover. And e-Townstar, a compact commercial vehicle ideal for city operations and last-mile deliveries.
The e-POWER technology, originally launched in Japan in 2017 and adapted for European customers by the Nissan Technical Center Europe engineering team, represents a transition to all-electric mobility. With the electric motor powering the wheels and the energy produced on board by a sophisticated gasoline engine.
Europe is witnessing rapid electrification in the automotive sector. In the five-year period from 2018 to 2022, the share of electrified models has grown from 5 percent to 44 percent. While the share of all-electric models has increased from 1 percent to 12 percent.
Major automakers embrace electric future
The automotive market is experiencing a profound transition away from combustion engines. Nissan, along with other automakers, is accelerating its push toward electric vehicles, contributing to greater environmental sustainability.
Toyota, for example, has announced ambitious plans to launch ten all-electric models. With a goal of selling 1.5 million such vehicles per year by 2026. Meanwhile, Honda has declared its intention to equip all new cars with electric or hydrogen engines by 2040.
These steps mark a significant transformation in the automotive industry in the name of a more sustainable future.