Artificial intelligence is revolutionizing the way we purchase products and services online, turning digital shopping into a personalized, fast, and intuitive experience.
Thanks to the new features developed by Google, searching is no longer limited to keywords—it becomes a real conversation with a virtual assistant capable of interpreting needs, preferences, and even context.
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How AI is Changing Shopping
Online purchasing is no longer a long and messy process. With the new AI Mode in Search, users can describe what they want just as they would to a person, receiving organized answers that combine images, reviews, prices, and suggestions. Artificial intelligence understands style, considers the destination’s climate, and anticipates needs, offering targeted and actionable advice.
Agentic Checkout: When Technology Shops for You
One of the most remarkable innovations is the price monitoring system with automatic intervention. Users set their budget and preferences, and when the ideal deal becomes available, AI notifies them and, with final confirmation, completes the purchase via Google Pay. This support speeds up the process while keeping control firmly in the buyer’s hands.
AI Talks to Stores on Your Behalf
The Agentic Calling feature takes digital shopping to the next level. The virtual agent contacts stores directly to check product availability, suggest alternatives, or gather useful information—communicating naturally and providing a detailed report. This saves time, eliminating tedious and unproductive steps.
Savings and Targeted Decisions for Travel and Flights
It’s not just about traditional shopping: Google integrates AI features to compare flights, hotels, and travel packages, identifying the most advantageous options. With the Canvas feature, AI creates fully personalized itineraries based on real preferences, combining data on routes, reviews, activities, and travel times.
AI Shopping: Tangible Benefits for Users
This new technology transforms shopping into an efficient and targeted experience. It reduces search time, increases decision accuracy, and optimizes costs, offering active support up to purchase confirmation. A smarter way to shop—based on interaction rather than manual searching.
